Entries by Bijan

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Bing spotlight offers a news hub for information

Bing is tackling news with a new feature that showcases a timeline of how a story has evolved, different perspectives from news sources and related social media posts on a topic. Bing announced Monday a new way to deliver information around “impactful stories that evolve over a period of weeks or months.” Called Bing spotlight, […]

34 Questions You Should Ask Before Hiring an SEO Agency

Finding the right SEO agency is a part-time job in and of itself. Choosing the right one could be the best thing you ever do for your company. Selecting the wrong one could be the biggest business mistake you ever make. Why? Because the potential damage caused to your online presence as a result of […]

How to use demand generation channels to effectively expand your reach

We all know how effective search is, but it’s also limited to those already in the hunt for what you’re offering. To continue to scale, you need to effectively get in front of audiences that aren’t yet interested – but could be! – in your service/product. That’s where demand generation comes in, and marketers have […]

collision between PR, content, and SEO

Collision between PR, content, and SEO The full power of the digital marketplace was realized less than a decade ago. Suddenly, customers had seemingly limitless access to engage with brands –– to voice their criticisms and critiques, or to become . . . Read More . . .