writing greate SEO content for your site

SEO copywriting is both a key element and a challenge in every SEO strategy. As search engines spider texts, the content of your website should be fine-tuned to the (ever-changing) algorithms of search engines. On top of that, your text should be written in such a way that your audience enjoys and understands your writing.

In this complete guide to SEO copywriting, I’ll talk you through the process of keyword research and the 3 stages of the writing process. This guide should help you to write the SEO-friendly and readable articles you need on your website!

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Low content to orgonized opportunity

How to Turn Low-Value Content Into Neatly Organized Opportunities

Turning a Low-Value Content Into Neatly Organized Opportunities is not as hard as many may think it is.

With an almost endless succession of Google updates fluctuating the search results, it’s pretty clear that substandard content just won’t cut it.

I know, I know — we can’t all keep up with the latest algorithm updates. We’ve got businesses to run, clients to impress, and a strong social media presence to maintain. After all, you haven’t seen a huge drop in your traffic. It’s probably OK, right?

So what’s with the nagging sensation down in the pit of your stomach? It’s not just that giant chili taco you had earlier. Maybe it’s that feeling that your content might be treading on thin ice. Maybe you watched Rand’s recent Whiteboard Friday (How to Determine if a Page is “Low Quality” in Google’s Eyes) and just don’t know where to start.

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Optimize for paid search

Facebook now accounts for 65% of total social network ad spend and is expected to reach $36 billion in 2017, while Google saw a 17% increase in revenues from 2014 to 2015.

These are now the go-to channels for marketers wishing to attract users and user attention, with businesses putting aside huge budgets to reach audiences on these platforms.

Facebook and Google have also both influenced how users search for information online and respond to advertising, in ways that marketers need to be aware of and adapt to in order for their advertising campaigns to be a success.

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Choosing an SEO agency

Finding the right SEO agency is a part-time job in and of itself. Choosing the right one could be the best thing you ever do for your company. Selecting the wrong one could be the biggest business mistake you ever make.

Why? Because the potential damage caused to your online presence as a result of bad/poor-quality SEO could have an indefinite adverse effect on your online assets.

There are so many SEO agency options to consider. On top of that, if you haven’t been studying inbound marketing for several years, chances are you don’t truly know a good SEO agency or freelancer from a poor one.

“If you think it’s expensive to hire a professional, wait until you hire an amateur,” goes the old saw.

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How to Track Local SEO & SEM

Many digital marketing strategies today still focus on traffic. Lots of agencies/developers/marketers will slap an Analytics tracking code on your site and call it a day. For most local businesses, though, traffic isn’t all that meaningful of a metric. And in many cases (e.g. Adwords & Facebook), more traffic just means more spending, without any real . . . . . .

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Demand Generation

We all know how effective search is, but it’s also limited to those already in the hunt for what you’re offering.

To continue to scale, you need to effectively get in front of audiences that aren’t yet interested – but could be! – in your service/product. That’s where demand generation comes in, and marketers have more (and better) options for . . . . . .

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SEO Collision

The full power of the digital marketplace was realized less than a decade ago. Suddenly, customers had seemingly limitless access to engage with brands –– to voice their criticisms and critiques, or to become . . .

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