Can you guarantee that my website will appear #1 on Google?
No, we cannot guarantee this. And you should be cautious of anyone who claims such.
Improving a website’s search engine ranking requires Search Engine Optimization (SEO). This can be a broad and complex undertaking and is far from an exact science. At it’s best SEO is still at infancy stages & far from being mature.
However, any website we build does include routine on-site search engine optimization. This consists of a properly coded site and general recommendations on formatting your content to help boost your web site’s search engine ranking. We also offer more in-depth, long-range SEO for an additional fee.
Rather than being a one-time endeavor, SEO is an on-going process that continues for the life of your website.
How long will it take for my website to start showing in the search engines such as Google?
Contrary to popular belief, a web site will not appear in the search engines the moment it is put online. Sometimes it can take many months for the site to appear. How long it takes depends on a variety of factors, including the fact that each search engine operates with different algorithm & manner.
How do I get more traffic to my website?
Your web site can be one of the most effective marketing tools available for promoting your business. However, it’s a common misconception that the moment your web site goes live, thousands of people will immediately find it and purchase the products or services being offered. The reality is not quite so simple. To get to your web site, people have to know it’s there — your web site has to be promoted so it in turn will promote your business.
I am running PPC ads, why do I need SEO? What’s the difference?
Historically, Organic search (SEO) has been more effective to bring traffic to the site & led to higher customer base than Paid Ads. SEO affects your page rank while PPC does not. PPC disappears once the daily budget runs out. SEO is not vulnerable to attacks (known as click fraud) which usually deployed by competitors to run the advertising budget out & stop the ads. Still PPC can be used as supplement to SEO & it has its own place in a your marketing strategy & should be considered as a major avenue.
My competitor down the block is much smaller & does not offer all products we do, but they show up higher in search pages, why?
There are many factors effects page ranks. The simplest answer is that they are putting more efforts into their SEO strategy. Major factors are site structure, keyword selection, inbound & outbound links & social media participation. In short, they spend more money & have allocated a professional agency or resource to spend time on it.
How much PPC Ads cost?
PPC has several plans & pricing is based on numerous factors such as keywords competition, quality of the ad and geo location. These are just a few factors that affect the bidding & pricing. It can be set up with a daily / monthly budget that you will be charged no more than that set amount.
Where my ads will show up?
We recommend to start with Google & Bing / Yahoo. However, depending on your product & services, Bing may be a better place to start. Then consider others (Facebook, Twitter, youtube, etc . . .).
How often & how do you adjust my keywords in my ads?
We normally monitor ads once a week & and analyze individual ad performance. We concentrate on the conversion & the factors that contributed to that conversion, not just the keywords. We may even extend the scope of negative keywords to reduce the ads from being displayed on those elements that cause display & clicks without conversions.
How effective is Google display network?
While display network has its own place in overall marketing strategy, it can be considered at later stages. Once other more important elements (SEO, PPC, Links, etc . . . ) are in place and performing, display ads can be considered. Overall, the best types of display ads are contextual with variety of topics, but still conversion rate will be too low to consider them.
My site has been delisted I am banned. What do I need to do?
If a search engine has removed your site from their index, the first step is to find out what caused it. Then an in-depth audit of the site is necessary to find other elements & whether the site is following guide lines & standards set by search sites. Once all the issues are resolved, there are procedures in place to file for reconsideration with search sites.